METABO HPT: #BRINGBACKSHOPCLASS
Advertising Campaign ✸ Art Direction
✸ What is METABO HPT?
METABO HPT a leading North American brand of professional-grade power tools, pneumatic nailers, and accessories, known for its MultiVolt™ cordless system, which allows batteries to power both 18V and 36V tools.
✸ CAMPAIGN OVERVIEW
Metabo HPT, a KOKI Group brand, launched the “Bring Back Shop Class” campaign to address the skilled labor shortage by advocating for hands-on education and trade career pathways, partnering with the Shop Class Foundation to provide training, mentorship, and resources for students.
Metabo HPT Presents
Shop Class: Undercover
DIGITAL OOH ASSETS
✸ TARGET AUDIENCE
“Bring Back Shop Class” urges educators, policymakers, parents, and businesses to invest in and support trade-focused career pathways for high school students.
PROJECT TEAM : TEAM ONE
Executive Creative Director: Jason Stinsmuehlen
Associate Creative Director: Patrick Dougherty
Copywriter: Zach Boyd
Junior Art Diector Intern: Madison Ware
TO LEARN MORE OR JOIN THE MOVEMENT
