Advertising ✸ Art Direction ✸ Graphic Design
SOFTWARES
Adobe Illustrator, Adobe Photoshop, Adobe Firefly
TARGET AUDIENCE
✸ Emotionally driven luxury consumers
(ages 25 - 50)
✸ Creatives, entrepreneurs, and professionals
✸ Luxury EV Switchers
BRAND OVERVIEW
KB HOME is a new construction home builder proudly rooted in LA. Their brand platform "We See You", is all about starting with people first - their identities, dreams, and needs. The philosophy extends to the city itself: KB Home Lives here, builds here, hires here-cares deeply about how LA is seen, especially as we gear up to host the 2026 World Cup and 2028 Olympics.
CHALLENGE
The RZ is not like any other EV in the market, where you feel like you’re driving a computer. It's a work of art. It’s designed to actually make you feel something and connect you to the inner part of yourself that makes you feel most alive.
EXECUTION
The campaign uses self-aware, internet-native humor to playfully confront skeptics, transitioning into hyper-local cultural content that positions KB Home not just as a real estate developer, but as a creator of authentic community and belonging for Gen Z.
OOH ACTIVIATIONS
SOCIAL MEDIA ACTIVATIONS
