LEXUS RZ

Advertising Campaign ✸ Art Direction ✸ Graphic Design

✸ What is LEXUS RZ?

LEXUS RZ is Lexus first globally-available dedicated battery electric vehicle (BEV) model built where it delivers increased motor output, an extended driving range, and reduced charging time.

✸ CAMPAIGN OVERVIEW

The RZ is not like any other EV in the market, where you feel like you’re driving a computer.

The RZ is a work of art. It’s designed to actually make you feel something and connect you to the inner part of yourself that makes you feel most alive.

OOH ACTIVIATIONS

✸ TARGET AUDIENCE

✸ Emotionally driven luxury consumers (ages 25 - 50)
✸ Creatives, entrepreneurs, and professionals
✸ Luxury EV Switchers

SOCIAL ACTIVIATIONS

PROJECT TEAM

Copywriter: Weylin Hollister

Art Director: Madison Ware