BINGO BANGO!
Art Direction ✸ Branding ✸ Graphic Design
✸ INSIGHT
“Bingo-Bango Fresh Fruit Soda Co.” is a handcrafted soda brand founded by Michael Robinson II in Winston-Salem, blending fresh fruit flavors with African Creole and New Orleans–inspired artistry, where “Bingo-Bango!” captures the vibrant taste and joyful spark of something truly amazing.
✸ PROBLEM
"Bingo-Bango!" had personality—but lacked a clear, ownable identity system across flavors and touchpoints.
The opportunity was to reimagine "Bingo-Bango!" as a bold, expressive, flavor-first brand that feels as vibrant and unpredictable as the drinks themselves.
TYPEFACES
NEW DESIGNS
COLOR PALETTES
OOH ACTIVIATIONS
✸ IDEA
The opportunity was to reimagine "Bingo-Bango!" as a bold, expressive, flavor-first brand that feels as vibrant and unpredictable as the drinks themselves.
