BINGO BANGO!

Art Direction ✸ Branding ✸ Graphic Design

What is BINGO BANGO?

“Bingo-Bango Fresh Fruit Soda Co.” is a handcrafted soda brand founded by Michael Robinson II in Winston-Salem, blending fresh fruit flavors with African Creole and New Orleans–inspired artistry, where “Bingo-Bango!” captures the vibrant taste and joyful spark of something truly amazing.

BRAND REFRESH

"Bingo-Bango!" had personality—but lacked a clear, ownable identity system across flavors and touchpoints.

The opportunity was to reimagine "Bingo-Bango!" as a bold, expressive, flavor-first brand that feels as vibrant and unpredictable as the drinks themselves.

TYPEFACES

NEW DESIGNS

COLOR PALETTES

OOH ACTIVIATIONS