Art Direction ✸ Branding ✸ Packaging
SOFTWARES
Adobe Illustrator, Adobe Photoshop
EXECUTION
I redesigned the brand and packaging to establish a bold, flavor-forward brand identity as vibrant and dynamic as the beverage itself. The new visual system leans into expressive design to honor and celebrate the artistic heritage of New Orleans and African Creole culture, bringing the redesign to life across both digital and physical spaces.
BRAND OVERVIEW
Bingo Bango Soda Company is an independent, Black-owned craft beverage brand based in Winston-Salem, North Carolina. Founded by Michael Robinson II, the company crafts non-alcoholic, small-batch soft drinks made exclusively with real fruit juice, pure cane sugar, and water—free from artificial colors and preservatives. Inspired by New Orleans heritage, artistic expression, and meticulous craftsmanship, Bingo Bango honors the founder’s Creole grandfather, who used the phrase "Bingo Bango!" to celebrate anything exceptional, creative, or full of life.
CHALLENGE
Though it is full of personality, The branding and packaging designs of Bingo Bango lacks a cohesive visual system across its flavor lineup and brand touchpoints. Its current aesthetic feels dated and misses the opportunity to meaningfully showcase the rich culture that inspires it.
